Monthly Archives: March 2012


ImageAdvertising culture has ingrained in us the notion that we can get what we want – now. Get Rich Quick books promise us instant success in our business. There is a magic pill you can swallow that will help your business grow beyond your wildest dreams. It’s a tried and tested formula. It’s called hard work.

Doing the work is the only way to achieve your business goals. There’s no easy way out. There are two obstacles you’ll have to conquer if you want to put the work in.

Laziness. It’s human nature to want to take the easy way out. Say you need to learn about a new piece of software to grow your business. The lazy part of you will scream in protest at the thought of the extra time and effort you’re going to have to put in to master it. And yes, at first, it’s going to take longer for you to get things done. But if you can take the time and learn the hard lesson, you’ll reap the rewards, as the technology makes your business easier to manage – and grow. Also, don’t be afraid to stretch your mind and go to networking meetings, or read books that are relevant to your field. We promise it’ll be more stimulating than the telly.

Discouragement: It’s the nature of business that you’ll face disappointment on a regular basis: a loss of a client, not meeting a goal, a financial setback. When these happen, it’s easy to wonder what’s the point and you start to lose your enthusiasm. When it happens, just keep working. Keep creating new opportunities. Keep your eye on your goal. This’ll lessen your disappointment and keep you motivated.

There is no substitute for the magic pill of hard work. Are you ready to swallow it?